“I Love More” is a new project, which combines yachting and tourism. The name is consonant with Russian “I Love Sea”.
I teamed up with Vlad Moroz for this project. I created the logo and identity and he designed the website.
The primary logo depicts a seagull flying above the sunset sea, after all, a seagull and the sea are in every sailor's heart. The logo varies in layout and color for different uses. Stickers with phrases and quotations about the sea are essential to establish communication between travellers. The idea lives on in business cards: you can twiddle and fold them to and fro.